Kidspace
Speech therapy can feel intimidating for children, so a brand in this space needs to be warm, friendly and professional whilst also feeling trustworthy.
Kidspace is a paediatric speech therapy clinic focused on growth, development and helping young Australians succeed in their therapy journey.
The goal of this project was to design a brand identity that feels welcoming and supportive, while balancing care and expertise in a friendly, engaging way.
iterations and process
Below is some early iterations of the brand identity created on the journey to the final outcome, and a breakdown of the branding elements. It also features a process video of vectorising an illustration for a mascot character that didn’t end up getting used for the project.
Mascot Logo Creation Process - Sketch to Vector Image
