sweeties
Brand Identity, Illustration.
Adobe Illustrator. Adobe Photoshop
The Project
Many kids today consume sugary, caffeinated, and artificially sweetened drinks, leading to cravings, poor sleep, and long-term health risks.
Sweeties is an intentionally unhealthy soft drink brand with an exaggerated youth-friendly campaign style to critique how marketing often hides the addictive, unhealthy realities of these products.
The Problem
Since the dawn of commercialism, children around the world have been enthralled by exciting marketing and easily targeted by overly enticing products that capture their minds, wealth and their health.
The Process
Sweeties was made by tapping into the excitement, hearts and wallets of it’s next young victims. This meant creating bright, colourful, retro video game inspired pixel-art characters and icons, paired with an eye-catching logo.
A friendly, eye catching pixel style wordmark with video game appeal, with sugar cubes to represent the delicious nature of the product.
The Outcome
The Sweeties visual identity consists
of an array of brightly coloured pixel-art assets, with 4 different flavours and characters to choose from. These elements combine to create a cohesive and exciting product kids can fall in love with. Who’s your favourite?
