SWEETIES
Most soft drinks aimed at kids today are loaded with sugar, caffeine, and artificial ingredients that harm gut health, disrupt sleep, and cause long-term health issues.
Sweeties is a soft drink for kids, but it’s genuinely healthy. That’s right! It’s full of only the best ingredients, with real fruit flavours and no artificial sweeteners or chemicals.
The goal when building the Sweeties brand was to create a playful and engaging identity that kids could connect with.
Each flavour features its own retro, video game inspired pixel-art character, giving every drink a collectible personality.
Paired with the punchy, pixel-art Sweeties logo, the branding feels full of energy, inviting kids to pick their favourite flavour or “collect ’em all.” Who’s your favourite?
