SILENT KILLER CLOTHING CO.
Mental health challenges affect millions of people every day, making it crucial not to overlook the profound impact they have on wellbeing and daily life.
Silent Killer Clothing Co. is a brand that uses approachable and light-hearted design to raise awareness, break stigma and normalise discussions around mental health.
The goal of the project was to build a brand identity and a series of T-shirt designs that communicate these uncomfortable topics creatively through humour and relatability.
Each shirt highlights a specific challenge, Professional Overthinker (Anxiety), Missing Dopamine (Addiction), and Life is Pointless (Depression).
The outcome is a brand that sparks connection and starts conversations around mental health, and hopes to make anybody who’s struggling’s day just a little bit better.
