Silent killer clothing co.
Brand Identity, Product Range, Illustration.
Adobe Illustrator, Adobe Photoshop. 2024
The Project
Mental health challenges affect millions of people everyday worldwide, making it crucial not to overlook their profound impact on wellbeing and daily life.
Silent Killer Clothing Co is a conceptual brand identity and product range that aims to raise awareness and remove the stigma of mental health issues such as anxiety, depression, and addiction, through approachable and light-hearted clothing designs.
The Problem
The stigma and lack of awareness surrounding mental health issues can create shame and a fear of judgment, often preventing people from seeking the support and treatment they really need.
The Process
Silent Killer Clothing Co. was made by creating T-shirt designs that centered around specific mental health issues in a light-hearted way. The process involved a lot of brainstorming, sketching and refinement of designs.
The Outcome
A light-hearted and stigma-breaking brand identity and product range of 3 different T-shirt designs; Professional Overthinker (anxiety), Missing Dopamine (addiction) and Life is Pointless (depression).
